The Official Wine of Rock ‘N Roll®


Wines That Rock’s Classic Rock n’ Roll Wine Collection Rides Again with our newest addition – KISS. Plus, our updated versions of The Rolling Stones and The Police are now available as part of the Virgin Wine Club.

Check out the new collection, buy bottles individually or join a new wine and music experience like no other.  And Hey – watch this space for new Rock inspired brands every quarter! We’re back!

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Wines That Rock (The Official Wine of Rock ‘N Roll) has produced wine for some of Rock ‘N Roll’s most iconic brands including: The Rolling Stones, Grateful Dead, Pink Floyd, The Police, Muddy Waters, KISS and many others. Finally, after 15 years of making Wines That Rock, we get to The King!

Our collaboration with Graceland and Elvis’ estate are a perfect partnership for our team as we released this first in a series wines for Elvis! THE KING – a limited-edition, premium Cabernet Sauvignon that pays homage to the music, the man, The King of Rock ‘N Roll! Each bottle is individually numbered and comes with a Certificate of Authenticity.

Elvis At The Movies developed for TCM Wine Club.

For additional details, visit

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Hallmark Channel Wines

Launched as a simple Facebook page in 2015, Buzzfeed’s Tasty Brand has grown into the world’s largest food network. Working in collaboration with the Tasty Team and Seattle-based Precept Wine (the largest privately held wine producer in the Pacific Northwest and a top 12 American wine producer). Wines That Rock is proud to be part of the Tasty Wines team!

Launched at retail with Walmart, Tasty Wines includes: three 750-ml bottles, three unique bag-in-box offerings, as well as nine original, fun, and dare we say, Tasty, 350-ml cans presented in this festive advent calendar.


Years in the making, 2020 saw the introduction of WWE Wines – a collaboration between Wines That Rock, the team at WWE, award-winning product designers, and top-tier winemakers producing the first two bottles in the WWE Wines collection that are sure to inspire!

Our first bottle in the inaugural release was The Undertaker, recognizing the WWE Legend’s 30-year career the wine team capped production of this first release to 30 Barrels. Each Undertaker bottle is individually- numbered and marked with the barrel number. Featuring a unique tombstone shaped bottle, haunting glow-in-the-dark label, and premium Cabernet Sauvignon wine each bottle is hand-filled and wax-dipped using The Undertaker’s signature purple color.

Our second bottle, also paying tribute to WWE Legend The Ultimate Warrior, Wines That Rock utilized a low to the ground, rugged growler style bottle and stunning mask design for this WWE Hall of Famer.

Each bottle is hand-filled and expertly wax-dipped using the Ultimate Warrior’s signature bright neon colors. Read the Official Press Release.

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WWE Wines

Hallmark Channel has inspired our winemaking team to create a delicious holiday themed collection that embodies Hallmark Channel’s passion for celebration. We thoroughly enjoyed bringing these wines to life. This unique Hallmark Channel Wine Collection really delivers on taste, value and most importantly – some holiday cheer.

Hallmark Channel Wines will be promoted on-air, across social media and digital platforms, and on the network’s daily, two-hour lifestyle show, “Home & Family”.

Hallmark Channel Wines are sold in several configurations, including a 2-pack, 4-pack, 6-pack, or a case of 12 bottles.

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Hallmark Channel Wines

96 Points Wine

There are many unsung heroes in the respected world of wine. Harvest workers,tank washers, cork soakers – but none are more undervalued than the humble wine critic. Without them we wouldn’t know what to drink, we wouldn’t know good wine from bad. Rest assured, this bottle has been scored ninety six points by the prestigious Chumlea Hill.

All of the fruit was gently destemmed and crushed, then inoculated. Each fermentation was pumped-over twice daily, with the temperature peaking at 90F. Maceration from 12 to 28 days, barrel aged 10 months.

Purchase a bottle, pour yourself a glass and taste the recognition.

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96 Points Wine

Introducing Star Trek Wines, a collection of special vintages inspired by the Star Trek universe. The first two releases are a Chateau Picard Cru Bourgeois from the real multi-generational winery in Bordeaux, France, and a Special Reserve United Federation of Planets Old Vine Zinfandel from Sonoma, CA. Fans of the popular Star Trek: Picard series will recognize Chateau Picard as Jean-Luc Picard’s family vineyard in France’s La Barre region.

In 2020 Star Trek Wines released Klingon Bloodwine, featuring a dramatic silk screen design and hand dipped wax finish pays homage to the three pillars of Klingon Culture; honor, duty and tradition. 

Also released in 2020, the next generation of the United Federation of Planets wines, a Sauvignon Blanc, made from north coast California grapes. Each limited-edition bottle is individually numbered. Designed as a companion to the United Federation of Planets Old Vine Zinfandel, its futuristic round shape and unique label cut were inspired by the StarFleet Delta and are a nod to Star Trek: The Next Generation official issue uniforms. Both Federation wines pay homage to the history and mission of The Federation, a dream that became a reality and spread throughout the galaxy.

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Our collaboration with Platinum-selling band All Time Low, Wines That Rock has released Everything is Wine Cabernet Sauvignon, Everything is Wine Sauvignon Blanc and Summer Daze Rosé.

Our latest release, Summer Daze Rosé shares its name with “Summer Daze” from the group’s latest chart-topping album, Wake Up, Sunshine, the Rosé. Stands out as a fresh and crisp wine accented by zinfandel grapes with a bright floral nose, notes of fresh strawberries, and melon complete with a light acidic finish. This harmonious (and loud) marriage of flavors leaves a lasting taste of cotton candy, cherry, and a faint citrus finish meant to be enjoyed chilled as the ultimate summer refreshment.

Singer Alex Gaskarth commented, “All roads lead to this: a foray into the endless summer, celebrated here in a refreshing rosé that we’ve been contemplating and anticipating since we first ventured into the wine space. We’re very excited about this one!”

The AZA‘s (Association of Zoos and Aquariums) Wildlife Wine Club produces wines that support endangered species worldwide. The first two releases, the African Lion Cabernet Sauvignon and Sea Turtle Chardonnay, feature endangered species that need protection now. 100% of AZA’s net proceeds fund projects to protect SAFE (Saving Animals from Extinction) species. SAFE species programs combine the power of zoo and aquarium visitors with the resources and collective expertise of AZA members and partners to save animals from extinction. The Wildlife Wine Club periodically releases new bottles that feature other endangered wildlife, such as black rhinos, orangutans, Asian elephants, sharks and rays, or giraffes.

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Turner Classic Movies (TCM) Wine Club is dedicated to classic films and collectable fine wines. As an extension of TCM’s passion for vintage movies, Wines That Rock crafted a unique ‘Wine and Movie” pairing unlike anything in the industry.

Partnering with film royalty like Orson Welles, Bettie Davis, The Marx Brothers, Alfred Hitchcock, Charlie Chaplin, Ingrid Bergman and many others, the TCM Wine Collection creates original movie themed wines for it’s members.

With TV advertising in over 35 million homes, TCM Wine Club is a one of a kind experience for Movie and Wine lovers with unparalleled exposure.

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NPR is a mission-driven, multimedia news organization and radio program producer with the most listeners in the US.

The NPR Wine Club helps listeners discover wines from quality-obsessed winemakers worldwide and hear the stories behind them. The club features some of NPR’s favorite show themed wines that millions of radio fans listen to weekly. The club helps stations grow community, loyalty while supporting NPR.

Proceeds from the sale of these wines support NPR, a national treasure.

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To create a collectible worthy of Grateful Dead’s 50th Anniversary, we pulled out all the stops. Starting with sourcing premium grapes for this special Reserve Cabernet Sauvignon, we brought in Grateful Dead archivist David Lemieux for a one-on-one blending session at the vineyard with our top winemakers, and wrapped it all up in a one-of-a-kind bottle that brings to life the great essence and personality of the Dead. The first run of the collection sold out
in 23 hours

The creation of this premium Rosé de Provence required a lot of savoir-faire. Inspired by the infinite elegance of water, biodiversity of soil and the raging emotions of the sun, grapes are transformed into a poetic balance of sublime joy. Like Cirque du Soleil shows – providing pleasure and celebration, this elegant Rosé from the south of France takes us on an unexpected journey that lives in the moment but lasts in our memories. Cirque du Soleil Rosé is a joyous feast for the senses.

Cirque du Soleil embraces those who audaciously want to try, see and feel everything. As makers of joy, curiosity and because ordinary just won’t do, this Cirque du Soleil Rosé inspires people to celebrate the moment, keep life spontaneous, and escape the mundane.

It is revelry in a bottle.

Cirque du Soleil and Sun Logo are trademarks owned by Cirque du Soleil and used under license.

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Cirque du Soleil Rosé

Downton Abbey Wine – (Over 750,000 Bottles Sold)

  • Top-ten best seller on
  • Unique retail partnership with Cost Plus/World Market

Together with NBC / Universal – Wines That Rock crafted 2 unique collections for the Official Wine of Downton Abbey. From a French Bordeaux import, sourced from the same vines used to during the Victoriana age to a fruit forward blend with new world innovations – the Downton Abbey wines have been a huge fan favorite at both retail and direct to consumer.

The Downton Abbey Wines Bordeaux Collection looked to Grands Vins de Bordeaux, a family-owned Winery with more than 130 years of winemaking experience in the prized Entre-Deux-Mers region of Bordeaux, France. Enlisting time-honored winemaking practices, as well as modern techniques Downton Abbey Wines used the same vines, soil and region used to produce wines from the Downton Era. We truly believe the Crawley Family would have been proud to serve at their table.

Epicurious is a collection of exclusive wines for culinary and wine enthusiasts alike.

For twenty years, Epicurious has been the place where real home cooks go to be inspired. Wines That Rock partnered with Conde’ Nast on this unique project where Senior Food editors worked together with our winemakers to create an Epicurious brand extension for people who cook, love great ingredients, and love great wine.

Epicurious wines complement their thousands of recipes, creating a natural partnership between food & wine with a robust Cabernet Sauvignon and medium-bodied silky Chardonnay.

Fifty Shades of Grey Wine- (Over 1 Million Bottles Sold)

  •  Over 600,000,000 media impressions – biggest wine launch ever!
  • Sold out first production run in 4 weeks
  • Digital marketing included support from E.L. James on Facebook and Twitter
  • Opened 1,000 retail accounts in first quarter including Canadian distribution
  • Media coverage – Huffington Post, USA Today, Fox News, MSN, LA Times, Today Show, People, GMA, NY Daily News, E!News, ABC News and many more

Together with the book’s author, E.L. James, Wines That Rock wine makers worked together to craft this unique wine collection.

In 2008 passionate wine lovers and die-hard music fans came together to launch Wines That Rock – creating our own category in the wine industry – “The Official Wines of Rock & Roll’.

With classic tracks from Pink Floyd, Grateful Dead, The Rolling Stones, The Police and Woodstock blasting in the cellar, our rockin winemaker crafted custom wines for each of these legendary artists and their timeless albums—blending one-of-a-kind wines with Rock ‘n Roll mythology.

With over 815,000,000 Media Impressions and the ultimate product placement – Wines That Rock worked together with #1 reality program The Bachelor to produce The Bachelor Wine Collection.

The collection features three sensuous California wines that include The Fantasy Suite Cabernet Sauvignon, One on One Chardonnay, and The Final Rosé.

“It’s my guilty pleasure and now I get to enjoy it with my other guilty pleasure. Your season premiere party is about to get a lot more exciting.”– Good Morning America.

The ID Wine Club is justice for wine lovers!

Fun, collectable and deliciously mysterious – the Investigation Discovery themed wines are the perfect partners in crime to watch with your favorite ID shows.

Week after week tens of millions of viewers are glued to their TV screens watching IDs riveting mystery and suspense programming, and now they can crack the case at home with the first-ever pairing of true
crime with true wines.