Our mission is creating premium wines that enhance the direct connection between brands and fans. Wines That Rock delivers uniquely creative and profitable brand extensions while maintaining authenticity and fun!

The founders of WTR have been at the forefront of bringing pop culture to fans for decades. Originally born out of a passion for music and wine, we launched our namesake collection of classic wines influenced by the spirit of Rock ‘n’ Roll. Further bridging the gap between the arts and wine, we launched the highly acclaimed Fifty Shades of Grey Wine, The Bachelor Wine, Cirque du Soleil and Downton Abbey Wine collections.

WTR is uniquely qualified to bring your brand to fans into the global wine market-

  • 40 years IP licensing experience, business management, tour management, accounting and tax management
  • 10 years working with controlled substances
  • World class experience working with entertainment and media properties


Wines That Rock brings a unique twist to the traditional wine club space. A typical wine club delivers a case (12 bottles) of wine 4 times a year with wines from around the world.  Together with world-class partners, Wines That Rock has created a new kind of wine club, where customers receive BOTH wines from around the world plus fun, engaging branded wines featuring our partners unique brand identity. NPR’s All Grapes Considered, TCM’s Alfred Hitchcock Collection, Investigation Discovery’s My, My, My Merlot. This new and innovative model creates a stronger affinity, longer engagement and retention of members, generating a true sense of community between our brand partners and their audience.